I’m about to do something really crazy, and you might want to join me.
Here’s the deal: I’m the behind-the-scenes type. I love writing emails, building systems and automations, designing websites—all the techy, foundational stuff when it comes to marketing. Social media? It’s always been a bit of a love-hate thing for me.
I’ll show up strong for a while, then fade out. Why? Well, it boils down to a couple of things:
First, I’m just like many other entrepreneurs—I wear a lot of hats. And just because I’m in marketing doesn’t mean I’ve mastered every single part of it. Social media has definitely been my weak spot! It’s not an excuse, just the truth.
Second, I’ve never truly committed to a consistent, intentional strategy. Social media success takes more than occasional bursts of effort—it takes structure and follow-through, which, if I’m honest, has been missing in my approach.
But that’s about to change.
I’ve spent the last couple of months digging into several trainings on social media growth, soaking up tips and strategies – and this is where the crazy part comes…
I’m inviting you to watch me (or join me) in my own Instagram Growth Blitz. My focus to for this blitz is to 10X my views on Instagram.
Normally, I show up here in this live call every week sharing my experience and expertise on various topics in marketing—but today, I’m showing up as the student.
Starting today, I’m putting everything I’ve learned into action. For the next 42 days, I’m going all in—strategically posting, testing, and experimenting to grow my Instagram views. Then, on January 8th, I’ll share my results with you—the good, the bad, and the breakthroughs.
You can watch me from the sidelines, cheering me on as I figure it all out, or you can take this as a sign to jump in and do it alongside me. Either way, I promise to share everything I’ve learned every step of the way.
Here’s my plan…
STEP 1: Update my social profiles
- Ensure my Instagram bio clearly communicates the value I deliver and my promise to them.
- I’ll also add a call-to-action on the first steps they should take to start delivering on that promise.
- I’ll make sure my profile branding is cohesive (from my profile photo, color scheme, and highlights).
- And lastly, I’ll review and archive any outdated posts that no longer align with my current message.
STEP 2: Identify my content pillars and topics
- I’ll define 3-7 content pillars that represent the key themes or categories aligned with the message I want to share with my audience.
- In the past, I’ve scrambled for ideas or tried strategies that didn’t fully resonate with who I am or how I want to show up. By pre-defining my content pillars and core topics, I’ll streamline the creation process, ensuring my content is not only easier to produce but also more valuable and engaging for my audience.
STEP 3: Create a Content Calendar
And plan a 6-week strategy to post consistently:
Next, I’ll plan a 6-week strategy to post consistently:
Frequency: I’ll post 6 times per week.
Posting content such as…
Reels: Why?
Reels are a priority because Instagram heavily favors video content in its algorithm. The platform’s goal is to keep users engaged longer, and short, captivating videos do exactly that.
Reels often reach a broader audience than static posts, appearing on the Explore page and being pushed to users who don’t already follow you. This expands my reach significantly and attracts new followers who align with my message.
Yes, creating Reels takes more time—they require planning, scripting, filming, and editing. But the payoff is worth it. Reels are one of the most effective ways to boost visibility, increase engagement, and grow your audience. So, by focusing on this format, I’m positioning my content to maximize its impact and reach.
Carousels: Why?
Carousels are perfect for storytelling, educational content, and posts that deliver more depth. Instagram prioritizes carousels because users often swipe through multiple slides, which increases time spent on a post—a signal the algorithm loves.
They also encourage engagement, as users are more likely to save or share carousels that provide value or inspiration. While they take more effort to design and structure than static images, the opportunity to showcase expertise, share valuable insights, and encourage interaction makes them a must-have in my strategy.
Stories: Why?
Stories provide a unique opportunity to connect with my audience in a casual, authentic way. Instagram prioritizes Stories because they’re consumed quickly and often keep users coming back for more throughout the day.
They help build relationships and trust by offering behind-the-scenes glimpses, interactive polls, or Q&A sessions. Stories also boost engagement, as they’re a direct line to my followers and often spark quick responses or conversations. While they don’t have the permanence of Reels or carousels, they keep me top of mind and maintain momentum with my audience.
Static Images (in moderation):
Relatable or aspirational quotes and snapshots. Since static images are where I feel most comfortable, I’ll use them sparingly and strategically—only as a second post on days when I feel inspired or have something meaningful to share. This way, I can challenge myself to step out of my comfort zone and focus more on engaging formats like Reels and carousels, which tend to drive higher views and interaction.
STEP 4: Engagement Goals
Engagement is a two-way street, and I’ve gotten pretty good at that part. I make it a point to engage with every person who takes the time to comment on my posts or send me a message—it’s so important to me that my audience feels seen and valued.
But for this challenge, I’m going to be even more intentional about:
- Replying to Comments and DMs: Connecting with my audience is priority number one. I’ll respond to comments and messages to foster real relationships and show that I value their time and interaction.
- Interact with Other Accounts: I’ll thoughtfully comment on posts within my niche to build visibility and create meaningful connections with potential new followers.
- Join Trending Conversations: Whether it’s through hashtags or viral topics, I’ll jump in where it makes sense to stay relevant and increase reach.
And of course, I’ll continue tracking my engagement metrics weekly to see what’s working and where I can improve. This isn’t just about showing up—it’s about connecting with my audience and growing a community that’s as engaged and supportive as I am.
And lastly…
Step 5: Monitor 4 Key Metrics
1. Watch Time
This is the big one—the metric that platforms prioritize above almost everything else. Why? Because the longer someone watches your content, the more the platform sees it as valuable and engaging, which leads to increased reach. Watch time isn’t just about hooking viewers; it’s about holding their attention. It’s the foundation of visibility, and the more people stay tuned in, the more the algorithm works in your favor.
2. Follower Growth
While follower growth is secondary, but it’s still important to track. More followers can mean more eyes on my content—but not all followers are created equal. My focus isn’t just on increasing the numbers but attracting the right audience—people who align with my message and are genuinely interested in what I offer.
3. Engagement Rates (Likes, Comments, Shares, Saves)
These are the “vanity metrics,” but they still matter in context. While people don’t interact with posts as much as they used to, engagement is a sign of how well content resonates. Comments and shares reflect connection, while saves often indicate value. Platforms do consider engagement in their algorithms, so while it’s not everything, it’s still worth paying attention to.
And lastly…
4. Member Growth
Ultimately, this is the driving force behind my challenge. My goal in 10X’ing my views is to grow my audience and convert those viewers into members of my Extraordinary Entrepreneur community. Views and engagement are important stepping stones, but the real success comes when those metrics translate into meaningful connections and members who are excited to be part of what I’m building.
By focusing on these metrics, I will not only measure how my content is performing but also make sure it’s driving me closer to my ultimate goal: growing my community and creating impact.
Join Me in the Instagram Growth Blitz—And Let’s 10X Our Views Together!
Here’s the thing: I’m not just doing this for myself. I want you to be part of this journey. Whether you’ve struggled with social media like me or you’re ready to take your content game to the next level, this is your chance to jump in and make it happen.
I’m inviting you to become an active participant in my Extraordinary Entrepreneur (EE) Community, where you’ll get access to everything you need to take the challenge with me.
Here’s What You’ll Get When You Join the EE Community:
- Training: Step-by-step guidance on exactly what I’m doing to grow my views so you can replicate the strategy for yourself.
- Tools: Resources to simplify the process, including templates, scripts, and examples.
- Canva Templates: Professionally designed templates to create Reels, carousels, Stories, and more with ease.
- Weekly Progress Updates: I’ll share my growth numbers every week so you can see what’s working in real-time—and adapt your own strategy accordingly.
- Exclusive Support: Ask questions, share your wins, and get feedback from a community of entrepreneurs who are cheering you on every step of the way.
**NOTE: The tools and resources listed above are specifically for the Instagram Growth Blitz. To see everything else included in the Extraordinary Entrepreneur Community, check out the full details here: https://mistykortes.com/community-black-friday-offer/
So, you have a decision to make…
You can jump in now and join me in the challenge, or you can sit back and watch from the sidelines as I grow my views by 10X. But here’s the deal:
On January 8th, I’ll share my results—the good, the bad, and all the breakthroughs. If you wait until then, you’ll miss the chance to see how it’s done in real-time. More importantly, you’ll have missed out on the opportunity to learn alongside me, take action with the support of the community, and start seeing your own growth before the new year even begins.
If you’re ready to take action, here’s the perfect opportunity to jump in…
Black Friday Special Offer
The good news? You don’t have to wait until January to start seeing results.
From now until November 30th at midnight EST, you can get 1 year of access for just $350 (that’s a savings of $238—essentially 4 months free!).
After that, the price goes back to the regular $588/year.
So, what’s it going to be? Will you join me in this challenge and take your Instagram game to the next level? Or will you sit this one out and wait to see what happens?
Here’s the link to my Black Friday Special: https://mistykortes.com/community-black-friday-offer/
I’m rooting for you either way—but I’d love to have you by my side. Let’s grow together. 💪
And with that, I’ll see you again next week – same day, same time. My topic next week is on Revenue Boosters: Quick Wins to Increase Your Bottom Line Fast. I hope you can join me!