I see entrepreneurs drifting all the time. What is a drifter?

A drifter is someone who roams about their business every day, week, month, and year without a plan. They’re the ones with the never-ending to-do list, are always “so busy” – yet they never seem to move the needle in their business. Sounds familiar?

How to spot a drifter:

  • Their days are filled with random tasks, lacking focus or direction.
  • They often feel overwhelmed but accomplish little of substance.
  • They have goals, maybe, but no clear plan on how to achieve them.
  • They tend to react to whatever comes their way rather than proactively setting a course.

If this sounds a bit too familiar, don’t worry. The first step to change is recognition. And here’s the good news: drifting isn’t a life sentence. You can take the helm and start steering.

How to stop drifting:

  • Set Clear Goals: Know what you want to achieve in your business. Be specific, measurable, and realistic.
  • Plan Your Actions: Break down your goals into actionable steps. What can you do daily, weekly, and monthly to get closer to your goal?
  • Prioritize: Not all tasks are created equal. Focus on high-impact activities that drive your business forward.
  • Track Progress: Use tools like a Freedom Tracker to monitor your progress.

Drifting can feel like progress, but I’ve found that it typically just results in busyness. And it’s so easy to get caught up in busyness! But here’s the key: real progress isn’t about how much you do; it’s about what you achieve. It’s about the meaningful steps you take toward your goals, the impact of your actions, and the clarity of your journey.

Remember, entrepreneurship is not just about working hard; it’s about working smart. It’s about making each day count, each action purposeful, and each decision strategic. You don’t need to fill every moment with activity; you need to fill your moments with the right activity.

So, if you find yourself in a drift, take a moment. Reflect on where you’re headed and how you’re getting there. Embrace the challenge of steering your own ship. It might take time to adjust your course, but when you do, you’ll find that the journey is not only more fulfilling but also more successful.


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