Today, I want to chat about something that’s been swirling around in my mind: the idea of being the kind of follower we wish to see in our own communities, especially in the entrepreneurial world. It’s a thought that struck me recently while reflecting on the dynamics of building and nurturing a community, particularly in the context of business and social media.
Let’s face it, most of us entrepreneurs dream of having a large following. Why? Well, the straightforward answer is that a bigger audience means more potential customers for our products or services. But here’s where it gets interesting – the essence of marketing isn’t just about selling; it’s about relationship-building. Yet, so many of us seem to miss this crucial point.
In our rush to check tasks off our lists, we often overlook the human element – the real, meaningful engagement with the people who make up our community. We’re quick to post on social media, send out emails, or run ads, but how often do we take the time to genuinely interact with the people on the other side of the screen?
I’ve seen it with clients and even caught myself in this trap. “I don’t have time to follow up with people who comment on social,” a client once told me. But isn’t that where the magic happens? In those interactions, those moments of connection? It’s in these exchanges that we show our community we care, not just through our words but through our actions.
I believe most entrepreneurs do care, but where we fall short is in consistently showing it. It’s one thing to say we value our community, but it’s another to actively demonstrate it. Every comment ignored, every message left unacknowledged, sends a message. Our audience is smart; they can sense when they’re valued and when they’re just seen as potential sales.
This realization made me stop and ask myself: am I the kind of follower I want in my own community? Am I engaging, supportive, and responsive? Do I genuinely care about the people I’m trying to connect with? It’s been a humbling process, realizing that sometimes, the answer has been no.
But here’s the beautiful thing about realizations – they offer us a chance to change and do better. So, I’ve been working on being more present and engaged in my community. It’s about taking the time to respond to comments, to appreciate the feedback, and to truly listen to what my audience has to say. And you know what? It’s been incredibly rewarding.
The entrepreneurs who build something truly great, who foster a loyal and engaged community, do so because they genuinely care and show it in their actions. They understand that at the heart of every successful business is a thriving community of real people looking for real connections.
So, to my fellow entrepreneurs and myself, let’s take this as a gentle reminder to be the followers we wish to have. Let’s build our communities on foundations of genuine care, engagement, and connection. It might take more time, but the relationships we build will be worth their weight in gold.
Remember, in the end, people don’t just buy products or services; they buy into relationships and communities.