Last week, I sent an email saying Dave Ramsey lied to you (and he has.) If you’re over 40, that $5 Starbucks coffee isn’t what’s keeping you from retirement. Not even close.
But here’s the deal…
You have a MUCH better chance at retirement if you’re an entrepreneur and you take those funds to invest in your business.
Let’s do some quick math (don’t worry, I won’t make it too complicated). That $5 daily coffee habit? It adds up to $150 per month. That’s enough to run some pretty sweet Facebook ads.
But wait, it gets better.
$150 could (potentially) get you 30 new leads a month. Before you get your panties in a bunch, this is not guaranteed. Results depend on your ad strategy, audience, and offer, so while 30 leads is a realistic estimate, actual outcomes may vary. No guarantees—just possibilities!
That said, 30 new leads could get you 3 booked discovery calls.
Let’s say 2 out of the 3 show up.
And 1 buys your stuff.
How much is a new client worth to you in your business?
They may not buy today – or even tomorrow. But some of them will buy eventually.
And here’s the real kicker. While you’re standing in line at Starbucks, your competition is already running ads.
So, ask yourself….What’s going to move your business forward faster? That caramel-drizzled cup of goodness or reaching potential customers?
Now, I’m not saying you need to live like a monk. But maybe switch to home-brewed coffee for a month or two. See what happens when you redirect that money into your business growth.
P.S. Need help setting up your Facebook ads? Let’s trade your barista for better business results and JOIN MY COMMUNITY. It will be one of the BEST investments you can make in your business.