Communities have been the thing for the past couple of years—whether you’ve started a free group to connect with potential clients or launched a paid membership to bring like-minded people together. Everyone’s talking about how powerful they are… but let’s be honest, building an engaged community? That’s a whole different story.
The hardest part that I’ve personally found is in the beginning. When you’re pouring your energy into it, posting consistently, trying to spark conversations—only to hear crickets, it’s awkward, frustrating, and it makes you wonder, “Is this even working? And do people even care?”
And here’s where so many of us (myself included) get it wrong: We treat our community like another social media feed. But communities aren’t just about content—they’re about connection.
That’s why I’m so excited to talk to my good friend Jade Olivia today. She’s a community-building pro who knows exactly what it takes to turn a quiet, disengaged group into a buzzing, thriving space where people want to show up, participate, and support each other.
Oh, and a side note? She’s one of the most delightful humans to chat with, so you’re in for a treat.
Links mentioned in this episode:
Connect with Jade:
Website: https://www.jadeolivia.co/jade-olivia-consulting/
Facebook: https://www.facebook.com/jadeoramsey
LinkedIn: https://www.linkedin.com/in/jade-olivia-7506419b/
Instagram: https://www.instagram.com/jadeolivia.co/
Watch The Live Call
Full Transcript
Misty Kortes (00:02.267)
Hello, hello and welcome. How are you all doing today? So, all right, I’m gonna go ahead and I’m gonna dive right in. So communities have been the thing for the past couple of years. So whether you started a free community so that you could connect with potential clients, or maybe you’ve launched a paid membership so that you can bring together like-minded people. But the thing is, is,
Jade Olivia (00:03.478)
Hahaha!
Misty Kortes (00:31.073)
everyone’s talking about how powerful they are and they are. But let’s be honest, building an engaged community is a completely different conversation. And I think that the hardest part of starting a community is in the very beginning, when you’re pouring all of your energy into it, you’re posting consistently, you’re trying to conversations and all you hear is.
It’s awkward, it’s frustrating, and it makes you wonder, is this even working or do people even care? And that’s where so many of us, myself included, are getting it wrong. And that’s what we’re gonna talk about today. We treat our communities like another social media feed. And communities aren’t just about sharing content.
They’re about creating connection. And that is why I am so excited to have my friend Jade Olivia on today. She is a community building pro who knows exactly what it takes to turn a quiet, disengaged group into a buzzing, thriving space where people want to show up, where they want to participate, and they will support each other. And by the way, she is one of the most delightful people.
Jade Olivia (01:47.246)
You
Misty Kortes (01:48.251)
to chat with. So you are in for a real treat. I absolutely love you, Jade. You know that, so welcome.
Jade Olivia (01:54.927)
Delightful. I love that.
Misty Kortes (01:57.593)
Right? It’s so true though and anyone who would introduce you would say the same thing. I know it.
Jade Olivia (02:03.886)
Yeah, thank you so much. That was a great intro. feel so loved. That was so, what I love though is like the way that you framed the problem and that like, I think I agree. Communities are very trendy, especially since COVID. know, people are flocking to online communities and like people love connection. I mean, this is not like new since COVID, but the problem is, that when something’s trendy in business, you know, and especially like think about even just in the micro environment of like which…
Misty Kortes (02:16.677)
Yes.
Jade Olivia (02:31.16)
Which community app should I use? And everyone’s like Facebook, LinkedIn, school, go hello. Like there’s too many options and everything’s trendy, but this one’s the best, but this one’s the best. But what’s really awesome, and I think everything we’re gonna talk about today that everybody is just gonna be like, feel all the relief and excitement that you can actually do this is that we’re not talking about fancy tools, anything crazy or complex. We’re gonna talk about.
stuff that you very likely, because you’re watching this because you’re in business, right? So this is all stuff that you very likely already know because we’re pulling best practices from business best practices. We’re pulling best practices from automation, customer journey, which basically just is a fancy way of saying making things talk to each other and make sense. And so the way that you treat your clients, let’s say you’re a coach, for example, right? The way you treat your clients, the way that you onboard your clients, the way that you remind your clients, right?
So that sort of, when I make that example, I bet that makes sense to you if I say things like automation or customer journey, but it’s, if you already know that, that means you’re gonna understand everything today because we’re gonna apply the things that you’re already good at and make sense and are developing and enjoying every day. We’re going to apply that to your community. It’s gonna make a lot of sense.
Misty Kortes (03:49.787)
Well, I think what happens is that I know for me, cause when I spoke to you about this, you know, I’ve been working on building a community myself. And, when you said, you know, a lot of people make the mistake that they’re, they’re using it like it’s a social media platform. was like, that’s me. I am absolutely doing it. That was my mindset because, know, I’m so used to using social media to share my message and do my thing.
Jade Olivia (04:14.606)
you
Misty Kortes (04:17.571)
And so when I built the community, kind of went into that space with the same mindset. And so you really opened my eyes personally to, okay, well, if I’m not supposed to treat it like a social, like a social media platform, what am I supposed to do? So I want to go ahead and dive right in. You have so much to share. We talked the other day and you should like open my eyes to a ton of things. So what do you, so talk about, you know, that one mistake that we’re doing, which is we’re using the art, this platform as a,
social media, another social media platform, essentially. But why is it that we’re doing this? Why is it so common? And what do we do to fix it? Like, let’s dive right in.
Jade Olivia (04:51.214)
Mm-hmm.
Jade Olivia (05:00.046)
Right, right. Well, yeah, diving deeper into why it’s so easy to do that, because like, if you’re watching this, you also know that Misty ain’t dumb. You’ve been around, just been a very successful business owner, multiple businesses, multiple ventures, you name it. So don’t feel silly. You know, you don’t need to like hide in your hair like Misty. Okay, yeah, let’s go on, you know. But the thing is, that like, well, first of all, let’s just call out.
Misty Kortes (05:11.195)
Yeah.
Jade Olivia (05:28.59)
that, you know, call us beta spade. If your Facebook group is on Facebook, it’s really easy to have the mentality of treating like social media, right? Like I post, I hope to get excitement, engagement, virality, shares, likes, comments, you know, all that stuff. But when what I would what the thought exercise I want to put everybody through is if you actually no matter where a community lives, you could have a texting community. I’m actually in a couple of communities
on Slack or Facebook Messenger, some of which I even pay for. know, think about like, have you ever had a coach where like you pay for access to like Boxer or a Telegram or a Slack channel, right? And that’s sort of, and that’s actually one of the techniques that we’ll be talking about today, because you have to categorize and define your community before you can even decide where it’s gonna go or what people are gonna do, like what’s it for? Wink, wink, nudge, nudge, that’s actually the solution I was about to get to, but I get excited anyway, so.
Misty Kortes (06:09.498)
Yes?
Jade Olivia (06:26.766)
So yeah, it’s really easy to confuse a Facebook fan page. So notice how I said the word fan page. Let’s talk about it. Your TikTok account, your LinkedIn profile, not your LinkedIn communities that you’re in. Your Facebook fan page, not your Facebook communities or groups that you’re in. Your Twitter account, your TikTok, all of these things, they have a very different strategy and they’re nuanced from platform to platform, obviously.
But the point being is that like on the social media side where I’m posting on my accounts, that’s because I want to share messages. I want to connect with, I want people to connect with me and I want them to share post likes so can grow the eyeballs and share my message. So exactly, it’s same as email.
Misty Kortes (07:12.441)
It’s their marketing platforms. think, yeah, exactly. Now you can use groups for marketing, but, well, go into that. Go into paid groups versus free groups because I know you’ve got great stuff.
Jade Olivia (07:19.256)
Mm-hmm.
Jade Olivia (07:23.468)
Yeah. my gosh. I’ve had some pretty spicy conversations about that really. I’m so glad you said that. And I will promise I will loop this all back together. guys, get excited though. It’s going to be good. So to kind of put a pin on or like, you know, tie a bow on what I was just saying is that like in fan pages, you are talking at people to connect with them so that they can, you know, connect with you. In communities, it’s not about you at all. It’s about them.
And to prove this point, my coffee’s coming, thank you. To prove this point, the best communities I’m in, the best paid communities I’m in, the leader never posts. And that fact becomes truer and truer. So don’t feel embarrassed, you too, Misty. That fact becomes truer and truer when you realize that the bigger and bigger the business or the influencer, think like big players in our space, like Stu McLaren or Eddie Palmerfield, for example.
join Stu’s free 50 million person Facebook group thinking I get to talk to Stu.
Misty Kortes (08:25.819)
Right. This is Keys, because I want to slow down for a second. So what she said is the biggest groups, the most impactful groups that you’re in, the leader, the starter of the group, whatever that title is, they don’t post.
Jade Olivia (08:27.534)
You don’t say it for the first time. Yeah.
Jade Olivia (08:41.686)
Never, almost, almost never. In fact, they’re more like in really well-run communities, they’re more like the guest feature that comes because when you’re doing what you do best, it’s like you go into business, let’s pretend I have a quilting membership, right? And I have a community for it too. We have weekly meetings where I teach a thing or I have an online course, it doesn’t matter, but there’s also community. If I have a quilting community,
Misty Kortes (08:43.235)
Almost never. Right.
Jade Olivia (09:04.75)
What I want to do is I want to make sure that I have a delineation between this is what we do in our group calls where you’re physically interacting with me. But the community is where you go and follow up with each other. It could be accountability style. It could be forum style. It could be mission based or I’m going to, and I’m going to bring it all together or.
Sometimes I am seeing recent trends with, you know, email spicy and it changes every day and deliverability rules and DNS records and every it’s getting spicier every day. So what people are I’m seeing trends of people starting Facebook groups, not as a community, but on purpose. And I don’t consider that bad because I’m told off the bat. I’ve opt into a lead magnet on TikTok and I’m sent to Facebook group to go get it. That’s fine. People are starting to use communities as a replacement for their Facebook.
Misty Kortes (09:50.405)
Hmm.
Jade Olivia (09:55.16)
for their email list because you’re not going to get in compliance trouble. There’s no can’t spam act for having a Facebook group. Fingers crossed.
Misty Kortes (10:05.123)
It gives you another place to talk to your community. It really, you know, I say it all the time. I just interviewed Scott Hartley two weeks ago. We talked about getting, you know, email deliverability. The fact of the matter is like email service providers don’t want us in the inbox because we as marketers, yeah, we ruin things because we abuse it. so
Jade Olivia (10:08.91)
Mm-hmm.
Jade Olivia (10:21.336)
They don’t. First I’ll eat shit.
Jade Olivia (10:27.788)
And by we, we mean everybody else that’s yucky, not us wonderful. You guys are doing great.
Misty Kortes (10:30.625)
Not us personally, exactly. But a community is another way that we can get in front of our audience and they’re choosing to be in that community. So that’s important to point out, I think.
Jade Olivia (10:42.478)
Yeah, it’s just a different style. It’s a different way to cut it. But I personally would not define that as community. And that’s one more thing I want to touch on before I move on is the fact that the way that I define community in this space, because it’s not social media, right? So what is it? For the record, what we’re talking about, and this may or may not be applicable to you, so I’m glad we’re defining it, right? Is community is a place where it’s about your people and not you, specifically. So that’s why a Facebook group is fine.
just don’t call it a community if people aren’t physically commuting, right? Like we’re not commuting. And then number two, more than likely, it’s almost always on 24 seven, like a Facebook group. I can post anytime, any day. And if people are around, you know, it’s more of like a thing about like a conference, you know, when you’re at a conference, there’s staged events, that’s like your coaching calls, but like the whole sponsor, you know, ballroom area where people can walk around and mingle and bump into each other. Those are designed on purpose. So people are,
Misty Kortes (11:15.289)
Right.
Jade Olivia (11:40.93)
have social environments, they have a bar over here and cocktail tables so people can gather. That’s a community.
Misty Kortes (11:47.481)
Yeah, I love your analogy of your birthday. Can you share that? Because that really put it into perspective for me to understand what my role is as the community coordinator, if you will.
Jade Olivia (11:50.382)
No!
Over.
Jade Olivia (12:00.716)
Yeah, you guys are gonna love this. This is so fun. So my birthday party analogy, and in fact, I’m gonna pause and I will tell that story in about one minute because it illustrates the actual first point of the three-step framework that I work through with my clients. So I’m actually gonna give you guys actionable, like I’m gonna tell you the whole framework. I’m gonna give you some tips, things you can try right away. So it’s gonna be really, really good today. So the three steps to succeed, to successfully build and design community engagement.
Misty Kortes (12:13.764)
Awesome.
Jade Olivia (12:29.228)
To be clear, we’re not talking about growing communities. We’re not talking about selling in communities. We’re not talking about a specific kind, whether it’s on Facebook or in an app or on your own WordPress website. Doesn’t matter. We’re talking strategy, best practices, period. So we got this. So the three steps are define, design, deploy. So first we have to figure out what the community is, what’s its function in my business, where does it stand? Is it free? Is it paid?
Where am I going to put all those? have to fill in the blanks basically. Like do the mad libs before you can read the book, right? Then in the design, that’s where we’re like, okay, now we know the big picture. We know the goal. This is the blueprint of the house we want. Now, how are we going to lay it out so that we, you know, how are we going to put the furniture over here and the design so that people can go over here and it makes sense and it just flows, right? That’s sort of like the interior design.
And then the deploy is when you physically invite people over for the party. Like, okay, come on, everybody come on in, we’re ready. I have a blueprint, it’s been built. It makes sense. There’s a flow. We can do this. So the birthday party, let’s put it all together. This is so fun. So think about, cause I know it’s really hard to stop that mindset of I’m going to go in my community and talk. It feels weird, right? I’m sure you’re all like, wait, why? So think about it this way.
First, I think the biggest mistake people do is they say, I’m a coach, I have a membership, I have a thing, this is my business, and there’s community.
Why? For what? How many of you guys are in several hundreds of communities, hundreds, but you don’t either don’t post to them. I’ve challenged everyone. Open your Facebook right now, click on groups, scroll through your groups and they’re all great. But see if you can decide, am I supposed to do in this one? What am I supposed to do in this one? What’s the expectation in here? How am I supposed to interact in here? What’s the purpose of this one? So you have to get clarity on that. So the way that I like to describe that with people is like,
Misty Kortes (14:14.907)
Absolutely.
Jade Olivia (14:33.998)
Instead of me having a random party and forgetting to send out invitations, we all know we forget to market once we build stuff. Instead of having a random party and inviting random people and not telling them why they’re at my house. Like, come on in. Why? I don’t know. It’s fun. I’m a coach, by the way, but come on into my house. It’s really great. So first, I’m going to decide I’m going have a birthday party. So the literally the purpose of this party.
Misty Kortes (14:40.069)
Yep.
Misty Kortes (14:47.419)
Right?
Jade Olivia (15:01.262)
is to gather people that I love and care about and that love and care about me, and we’re gonna celebrate my birth. It’s a milestone, it’s an occasion, that is the absolute function objective of my group. So when I sound an invitation, I’m not saying, come over. I’m saying come over for my birthday, it’s August 31st, I will not tell you the year. Come at 7.30, bring a friend, it’s potluck, you know.
Misty Kortes (15:20.015)
Yeah.
Jade Olivia (15:29.198)
If you have any allergies, let me know, you all that stuff. So like the more details, the more likely people are to come in and participate instead of a random person coming into your house and be like, okay. What’s up? Why are we here? Who are you? So first we know what it is. Then I’m going to design a great experience. And here’s where it all just is going to click everybody. When you treat your community like a birthday party, think about it this way. The birthday party is about you.
I know everybody. Everybody doesn’t know each other. And I’m actually just the host. It’s not about me. People don’t come to my birthday party and I don’t stand on a table, make everybody shut up and say, okay, everybody, I’m going to tell you my birth story. So on August 31st at about 8 p.m., you know, like I’m not going to do that. I’m not going to tell. I’m not going to talk at people. This is a community. It’s a party.
Misty Kortes (16:20.987)
You
Jade Olivia (16:27.992)
So I guess like a conference, right? There’s keynote stages where someone is talking at you on purpose. I have a course, I’m talking at you on purpose. I’m teaching you something, I’m imparting my knowledge, but the community is not about me. It’s about you guys. It’s about when you leave the keynote session, you go into the conference. It’s when you come to my house, to my party, and I say, hey, welcome, Missy, I’m so glad you’re here. Here’s where you put your coats. The snacks are over here.
But we are gonna have the pizza delivered at 830. So, you know, pace yourself accordingly. The drinks are over here. Your coke was over here. The bathrooms over here. So you know the schedule. You have no the flow. And then the most important part is, hey Misty, come on over here. We used to go to the same conferences together. Do you guys remember that? And boom, so I’m making connections on purpose. Cause remember, I know everybody. Everybody doesn’t know each other. So it’s my job.
to make everyone feel comfortable. Otherwise, they’re all gonna literally just stand there awkwardly and either talk to only me or stand there because I’m talking to somebody else and they’re gonna be like, I don’t know anybody, this is weird. So I’m not gonna participate at all. That’s my point.
Misty Kortes (17:39.187)
analogy because number one we’ve all been to those parties where you’re standing in the corner and looking around going I just wanted to find the host because I don’t know anyone and they didn’t do a good job of facilitating those connections right but you take this example that you’re sharing and you think about your community I’ll put myself out there that’s exactly what I was doing until you brought it up like I was I was the person my team was the the people
that our people were coming to. And so, yes, this is why I love this example so much. So keep going.
Jade Olivia (18:13.006)
Yeah, so everyone treat your community like your birthday party or like a conference. You’re in charge of the social areas, right? And also, I want to point a thing about conferences. I’m a very rare breed in that I am extraordinarily social. I love going into big rooms and meeting as many people as I can and asking as many questions. I understand that not everybody is like that. Most people go to conferences. They may or may not know one or two people.
and they kind of find their people and they huddle around. That’s great. That’s what 100 % of people do except me. I’m just flying around going, wah! What most people do. But a well-designed conference in a well-designed community will make sure that most people who aren’t extraordinarily social
Misty Kortes (18:50.797)
I’m in the corner hoping that no one notices I’m there.
Jade Olivia (19:05.71)
feel comforted, they feel welcomed, there’s a flow to the room. They purposefully put like the snacks and the drinks by the sponsors so that you’re making sure that you’re mingling with the people and you’re talking. They will have dedicated networking time. They might even have fun things like, you know, like icebreakers. One time, Missy, I don’t know, I can’t remember if you were there or not. We were at a, is that a Keep Partner Conference a few years ago and they did, what is it called? Flash dating, rapid dating.
Misty Kortes (19:33.721)
Yeah, yeah, the rapid network. Yeah, I know what you’re talking about.
Jade Olivia (19:35.978)
Yeah, was like, was those speed dating. That’s the word I was thinking of. It was speed dating. And some people were like, I’m too shy for that. But they they facilitated it so well where they literally it was speed dating. There was one side of the like a you arrangement of tables that shifted a spot every 30 seconds. And they fed us questions to talk to people. They prompted us. They told us how to interact.
Misty Kortes (19:39.14)
Yeah.
Yes.
Jade Olivia (20:01.454)
So nobody felt weird and it was more like silly and fun. was like musical chairs meets networking. And it was fun instead of awkward where you’re like, hi, what do you do? Do you like it? Yeah.
Misty Kortes (20:10.555)
Right? Absolutely. I’ve been in those meetings where they’ve done that and it does as an as a person who loves being by themselves. I really just do. I’m still much of an introvert, but to go to an event like that where they facilitate that it just takes the burden of me having to try to figure out what am I supposed to do with myself while I’m here? Who am I supposed to talk to? Do I just go up and interrupt conversations like what do I you know? How do I facilitate this or how do I?
Navigate this rather, not facilitate.
Jade Olivia (20:40.982)
And more importantly, you paid to be at that conference. So you should expect them to provide guidance and value throughout. And it’s a conference, they’re bringing people together on purpose. They could be virtual, but if you’re standing in a ballroom with like a thousand people, they usually do. They should put thought into purposefully and meaningfully connect people so that they get relationships and the presentations. But we can watch presentations like on YouTube.
Misty Kortes (20:49.561)
Yes.
Misty Kortes (21:07.545)
Yes.
Jade Olivia (21:09.912)
Conferences are valuable for the people, even for people like Misty who don’t like to talk.
Misty Kortes (21:14.203)
Okay, so I’m probably going to take you, I’m not going to try to, but I don’t want to take you off task if there’s something else to share. But so I think of my community and a lot of my members will do to the, they’ll bring two components to a community. One of them is where they’ve created prerecorded trainings or forces. And then they also want the community aspect, right? And so
Jade Olivia (21:19.374)
Yeah.
Jade Olivia (21:37.134)
Mm-hmm. Mm-hmm.
Misty Kortes (21:43.461)
How do you balance both? How do you communicate both and how do you set the expectation for both? It’s a big question, I think.
Jade Olivia (21:50.796)
that’s such a good question because, yeah, I’m really, really glad you brought that up because earlier when I was like, the best communities I’m in, the leader never posts. That’s not a hard and fast rule. I’m just saying don’t treat your community like you’re posting on Instagram where you’re just talking at people, which that’s where you’re supposed to do that, which is fine. However, in your community, you should be facilitating conversations, but, but that doesn’t mean you can’t.
post or can’t provide value or can’t do your weekly live stream or do your podcast interviews so people can feel like they’re participating and be in it with you. This is communing. People watching, and actually I have an exciting idea. I’ll bring it up later. So people are watching and they’re connecting with us, right? So in the exact same way, as long as I manage expectations is key to any business in any format, like whatever. You don’t be like, it’s a thousand dollars and I…
might have a meeting later. No, you manage expectations, you tell them what to do at any point. So in your community, you say, here’s my community. Your expectation is that you engage in this way. I will prompt you. will make sure you know exactly what you should be saying, when, where, why, and how you’re saying it. But also, and once a week I’m going to live stream. But I urge you, for those of you that do want to provide value in your community’s courses, pre-recorded, live, whatever, consider, do, you’re valuable. Teach, do that. That’s great. But
consider flipping it on its back. And the way I like to describe it is, don’t treat your community like a lecture hall where like 8,000 people are just staring at you. Like I said, at my birthday party where I’m talking at you, treat it like you can still teach and talk, but make it more interactive. So a really great example of this is one of my favorite communities I’m in and it’s free and she treats it like a lead magnet. It’s part of her Ascension model, right?
One of my favorite communities, she does a weekly live stream and there’s a topic that she teaches, but she does it in the community. She does it live on Zoom. She drops the link so that anyone, and it’s at the same time. So we have predictable, valuable value. know I can hop on every week, meet random people, and we’re gonna have fun, exciting, spicy conversations, because she’s very energetic, so it’s always like, yeah, boop, boop, boop, boop, boop, having a good time.
Jade Olivia (24:09.93)
It’s like a fun social party. You’re popping in, you know when you’re at a conference and you wind up at the right table where everyone’s laughing? That’s what that feels like. And then, so she’s still teaching, but it’s interactive. So instead of lecture hall, think Montessori.
Misty Kortes (24:23.855)
love that. And you you mentioned that on our call that we had privately before today. And so it got me thinking about I’m all about scaling for growth. Right. And I know as a small business, as an entrepreneur, a lot of us struggle with keeping up with the demands of, you know, social media marketing and creating videos and doing social posts and then our emails and then our campaigns and our ads and all this stuff.
Jade Olivia (24:51.598)
Yeah.
Misty Kortes (24:53.039)
we have to create, right? I feel like we, had a conversation with Colin yesterday on our team and we were like, there’s content creators that make content to make money. And then there’s entrepreneurs who have to create content for marketing, but still have to run their business in the background. And that’s what most of my community is, is we have to create content, not, not necessarily because we’re getting paid to create the content, but because, well, we are getting paid to create it because it’s our marketing assets.
So the reason why I’m saying this is because when you mentioned this to me, my mind goes to, host these weekly live calls. I invite my members to these live calls. I also invite the general public because I use it as a marketing tool. So how can I leverage a call like this for my podcast, for my live calls, for my marketing, but then also give my…
Jade Olivia (25:30.414)
Uh-huh.
Jade Olivia (25:35.414)
Uh-huh.
Misty Kortes (25:44.795)
make it engaging for my members. And so one of the things that I’m going to do, I want to share because I think this, I think it’s a good idea, give a backstage pass to my members. So after we do this training call where we’re just sharing on the platform, we’re not really making it engaging because it’s used for marketing, right? So we want to send out a specific message, deliver specific value. But then after that call ends, essentially,
Jade Olivia (25:51.319)
Yes.
Misty Kortes (26:14.199)
is that we have a backstage pass where now you can talk to us personally, one-on-one. We’re not coming there to teach. We’re coming there to interact, answer questions, and be there to support one another. What’s your thoughts on
Jade Olivia (26:27.116)
No, that’s exactly perfect. And it’s a really great segue because this step two, we started talking about a little bit is to define the strategy. So define, now we’re gonna design the strategy. So we figured out what we’re doing. We have clarity. I have a form style community because I want them to ask each other questions and I’m gonna treat it as an accountability group for my coaching calls. Defined. And I know that the ideal engagement is that from our coaching calls, they’re gonna go follow up on their homework. They’re gonna support each other.
Misty Kortes (26:35.738)
Yes.
Jade Olivia (26:55.106)
and then they’re gonna help them finish their homework so that they show up to our meetings really prepared and it adds extra connection and less work for me. So that’s what I know. Now I’m moving on to design. So the design, it really, there’s two main components of it that are really fun to think about. The first one is, and the bread and butter of everything that I teach is calls to action. I mean, it sounds like a silly, thing.
Misty Kortes (27:02.32)
Yes.
Misty Kortes (27:18.843)
You
Jade Olivia (27:21.838)
If you’re in business, you know what a call to action is. You don’t have a sales page without a buy now button. You don’t have a course without saying here’s your password, click here, log in, go start module one, right? You have to tell people what to do with every step. Here’s my lead magnet. Fill out this form. Thank you. Page says, go here. It’s in your email. Make sure you go. You do this. I go in my email. I click on it. I read the thing. It tells me what to do next. my gosh. But wait, there’s more. Now I’m like,
There is no guessing or at least there could be friends in your customer journey People know exactly what to do your community is no different If you just open up a party and don’t tell people what it’s for and where the rooms are and what time we’re doing things and who they can hang out with and why They’re not gonna talk they’re gonna be in the corner at the awkward conference that didn’t do a good job planning it so what we want to do is make So when I’m consulting with this on my clients we end up with
Misty Kortes (27:55.045)
Yeah.
Jade Olivia (28:19.246)
30, 40 easy reasons to get people to post and comment and engage that have nothing to do with me posting on top of them or talking at them. Some examples include stuff like think about your, let’s say you have a looping quarterly customer service check-in automation. It’s a great idea to check in and you might be saying something like, how are you doing? Click the survey or rate me one through five or feedback, right? How about a community prompt? Hey,
Last time you got this email, it was three months ago. We’ve been working hard. I want you to go post in the community right now where you were last time you got this email. I want you to tell me how much you’ve changed, what you’ve accomplished, and what you wish to accomplish next. Second, I want you to go support someone else because you’ve reached a new milestone and there are other people that are three months plus younger than you in this journey. So go help somebody. So I’ve provided two.
Misty Kortes (28:55.739)
Love it.
Misty Kortes (29:14.373)
Yes.
Jade Olivia (29:16.152)
Two calls to action for them to go talk without me being involved in my community that serves my greater purpose and my objective in one automation that I set up once in five seconds and it loops forever and ever for every single client. Another example, if you have an online course and you will likely probably like there’s some automations included, whether it’s the course platform or your CRM itself, it will probably say like, hey, this person finished module one.
Misty Kortes (29:30.039)
love that.
Jade Olivia (29:44.952)
Well, you can leverage that and it’ll probably shoot out an email saying, congratulations or click to continue. Why not add in a community prompt and say, hey, you just completed module one, go post in the community. And I want you to say what you learned, what was the biggest takeaway and what you’re still struggling with because we want to, I want to make sure there’s a total clarity in here. I don’t want you to just take my course and then not get it. Where are you at? So that, and then I’ll say,
Misty Kortes (30:07.727)
Yep.
Jade Olivia (30:12.758)
Now go over there so that everybody else can help you. So notice how I’m setting the expectation the whole time. I’m here for you in this capacity, but I’m a content creator and I’m a business owner and I’m a coach. I am not a community cheerleader. That could be somebody else’s job. My job is to put my coaching clients over here so that they can help each other in between our meetings. It’s an added value. So that’s just an example of calls to action. And then the second piece of the design phase is very,
Misty Kortes (30:25.371)
Yeah.
Jade Olivia (30:40.808)
is data, which sounds really nerdy, but let me put it this way. Your best thing about your best friends. Think about your spouse, your partner, whatever. You care about them because you know things about them. That’s called data. I value Misty because I’ve spent time with her and I think she’s smart and I think she’s kind and I just I love her. want to squeeze her? Just love her. But like because
Misty Kortes (30:56.539)
You
Jade Olivia (31:05.964)
We’re humans and humans like, okay, synapses have formed. I know who she is. I know what she’s like. We connect, we share values. Great. That’s data. So the way that I manage data in large communities, if I’m managing or coaching someone else on how to manage it, is I’m like, all you gotta do is track two data points, two things. And I put it in a grid. Think about like your vertical lines and your horizontal lines. And this is all gonna come into play and I’ll tie it all together.
Misty Kortes (31:13.455)
Thank
Jade Olivia (31:32.494)
The two data points you measure are number one, where they are in your business. So am I in module one, module two, module three? Did I just join? Am I a level one member, am I level two member? So you have have a, a customer journey, you have a community journey that should be mapped out, right? So how do you, how do know they’re doing well in your community? Right? Those are data points. So we want to, we want to predetermine the path for them so that we can tell them what to do to succeed. Just like you do in your business, right? You, if you’re a coach, you have…
a methodology and you walk them through it and you tell them what to do, treat your community the same way. However, the vertical lines are the categories of the people that I work with. that like, let’s say my quilting membership, I could have advanced quilters and beginner quilters. So like, I’m going to talk to the novices differently than the advanced quilters. I could have like, I’m not a quilter, this is a bad example. I’m going to use cooking. I don’t know, I don’t even know terms. So I could have like, I could categorize people by their specialty cuisine.
Misty Kortes (32:23.129)
Thank
Jade Olivia (32:29.662)
Or in my and Misty’s spaces, when I’m running communities that involve like our technology and CRMs and stuff, well, there are small business owners using these tools. We have that in common, but you might be a digital marketer yourself. You might be a chef. You might be a coach. So there’s different types of people that are leveraging my material. So now here’s the beauty. The reason that I’m always, I’m always
logging and updating those two data points on people, leveraging automation and manual tracking from a community manager or moderator is because if you’re going back to the party, the only way I can introduce Misty to Brian and have them talking and having a great time without me having to stand there and tell them fun facts about each other is if I know things about them. So I know, I know what’s great about Misty. I know what’s great about Brian. So when Misty goes,
Misty Kortes (33:08.987)
you
Misty Kortes (33:16.152)
Yeah.
Jade Olivia (33:21.468)
man, I wish I could talk to somebody. I’m really struggling with my insurance policy. Cause I know you and Brian both love insurance. So I’m like, man, know, I have some finance questions and I’d be like, I’m not good at that, but I know someone who is, my gosh. That’s what a great community manager does. So if Misty is the leader of her community, of course she’s going to interact a little bit, but she’s more engaging and having fun with people and cheering them on.
Misty Kortes (33:29.605)
We just smell it.
Misty Kortes (33:41.371)
Hmm.
Jade Olivia (33:50.35)
She’s not talking at them. She is doing that on her social media accounts, not her community. ideally, let’s say, so TJ is in the comments and they were saying that, I agree, it’s hard to kind of stop thinking about social media. Thanks for chatting with me, love you. So let’s say TJ posted in Misty’s community and like, hey, I got a bunch of coaching clients with this launch and then I did the same launch three months later and like, nobody signed up, I’m struggling, what do you think?
Misty Kortes (33:54.415)
Yes.
Misty Kortes (34:03.939)
Yes.
Jade Olivia (34:20.386)
Well, I could ask that same question in Stu McLaren’s group, but I’m not going to post that question and then say, what do you think, Stu? And I mean, obviously that’s a different size. know, Stu’s community is not the same thing, but like TJ in theory would post that question in the community and not tag anybody because the expectations are set that everybody’s going to chime in and help because someone in Missy’s group has likely been in business longer than TJ. But it gets even juicier, my friends. Not only
Misty Kortes (34:27.342)
right.
Jade Olivia (34:50.126)
So a great community manager would see TJ’s post. I’m Misty’s protege, so I could probably answer it, but I’m not going to because my job as community manager is not to talk at people and just walk around like an expert, like a little snooty McSnootie sin, like I know everything and you don’t, and Misty’s too busy to talk to you. That’s not what’s happening here. What’s happening here is Misty’s an amazing coach. I pay for that. And this community is where I get to hang out with TJ because TJ,
Misty Kortes (35:06.491)
you
Jade Olivia (35:19.566)
has been coaching longer than I have so that when I post a question, is gonna be there for me. But if TJ happened to post a question that is in my wheelhouse, guess what? I get to answer that. So what a really great community manager does is they see TJ’s question, they acknowledge it, they go, oh, TJ, love this question. I have experienced the same thing myself, but actually, know what? Brian’s membership, he had the same launching issues and he’s in the same industry as you. What do you think, Brian?
Misty Kortes (35:50.629)
So the question I know is coming to mind if someone’s listening to this is who is this community person you speak of? Right? Because as the community facilitator, I don’t even know what the role is that you give the original organizer of the group. You know, they’re wearing a lot of hats. They’re trying to get members. They’re doing the marketing. They’re doing all these different things. So who is this person or who?
Jade Olivia (35:58.542)
Jade Olivia (36:18.858)
yeah. Two comments on this. It does sound like a lot of work and it kind of is, but I would say it’s just like building a website, for example. It’s a ton of work on the front end to design all the details. You first you lay out the blueprint of your website, then you design the layout and how you’re going to map the navigation and flow people through the experience, right? Just like you do with your community. But it’s a lot of work on the front end. But once it’s launched, it’s launched.
Misty Kortes (36:19.387)
could this person be potential?
Jade Olivia (36:45.016)
and there’s tweaks and you have to do your email marketing to drive people there, but you automate that, you develop systems. And so that’s actually step three is deploy, where we talk about automating and designing it so that it’s not hard to actually deploy because you get all the information. However, the execution of it, I like to lay it out into the, primarily there’s obviously nuance to it, but primarily three roles. And it’s okay if like, so for example, Misty,
Misty Kortes (36:54.041)
Okay.
Jade Olivia (37:13.664)
oftentimes is wearing all three hats or sometimes she hopefully wears two and then delegates one depending on, you know, her team’s ability and so on and so forth. And these three roles are, call the leader, the leader. It could be, you know, brand voice, thought leader, influencer, business owner, CEO, whatever, who cares? For my purposes, I’m going to call them leader because they’re the purpose of the group. They’re there because you’re the leader.
Misty Kortes (37:37.595)
Yep, that makes sense. Yep.
Jade Olivia (37:42.568)
Next, the next level down is community manager and the consider the community manager. And I use the word protege earlier because I think protege’s of the business owner make the best community managers because they’ve gone through your material and they not only are now also a subject matter expert, they’re in a subject matter expert in the way you do it. Right. Like I wouldn’t, you know, I wouldn’t sign up for Stu McClaren stuff and then signed up to be somebody else’s
Misty Kortes (38:03.461)
Yep. Yes.
Jade Olivia (38:11.982)
membership community manager because I know I do it Stu’s way. So I think that’s a really great idea. And the community manager’s job is to know those data points about people, respond and connect people on purpose. I’m the host of the party. So in the birthday party scenario, the leader is the one just kind of walking around, thanks for coming. The actual…
the community manager in that scenario is the one who kind of planned the party, sort of like the party planner that does all the kind of the beforehand organizing, but also like is there to execute so that the birthday girl doesn’t feel overwhelmed. you know, she’s the, you
Misty Kortes (38:53.999)
Yes, yes. And they know who has been invited, they know who came, they know stuff about those people, just like you’ve said. Yeah, absolutely. I love that.
Jade Olivia (39:03.446)
Mm-hmm. Yeah, so I’d hire a party planner like that’s like my sister because my sister probably knows the same people that I know. You know what I mean? I’m trying to like draw a of metaphors here, but and then…
Misty Kortes (39:13.787)
Yeah. How do you find this person though? Is this someone that you have to pay or otherwise?
Jade Olivia (39:21.198)
There’s a whole lot of options here, but like I said, I think Prodigies make the best community managers. I’m a great community manager because I am the biggest fan of the brands. So it’s easy for me to not just be social and exciting, but execute these tactics in there because I can speak on behalf of the leader. You could have TJ, for example, running your community someday because they’re here. So I know that they’re a client of yours because you explained that.
Right? And then, or a paying member, and then TJ is learning from you, they’re adoring you, they’re learning everything. And then someday, I don’t want to say graduate or matriculate, but like they’re going to reach a comfortable level where they’ve accomplished something. They’re a great support person because I think community managers, prodigies make great community managers because they have their foot in both worlds. They’re in the leaders world, but they’ve also been in the member shoes.
Misty Kortes (40:07.535)
Yes.
Misty Kortes (40:15.066)
Mm-hmm.
Jade Olivia (40:19.79)
and they have lot of empathy because they’ve gone through that journey too. So they can be really communicative about it, but in the brand voice. And then the third role I like to describe as a moderator, because I’m largely community manager because I’m a great cheerleader. I love to make it about other people and make things exciting and make people feel good. I am not detail oriented. I have ADHD, I’m very excitable. I’m like squirrel, squirrel, squirrel.
Misty Kortes (40:43.195)
Mmm.
Jade Olivia (40:46.574)
And one of the things I mean, think most entrepreneurs are neurodivergent in some way. Let’s be honest. But also I know a lot of entrepreneurs that are like, I like spreadsheets. I like there’s project managers out there. There’s people that can track all these things. And so there’s a moderate. You could you can hire a VA to be a moderator and then you can wear these two hats. You can be the leader and the community manager and hire VA to.
Misty Kortes (40:52.013)
Absolutely.
Jade Olivia (41:11.438)
dot the i’s and cross the t’s so you’re not like, what am going to post today? What am I going to say? And I have to make sure that I comment on this and I have to do this and then I actually have to remember what they said and then what are my stats again? Who did this? And someone, what module are they on? You know, there’s a lot of information going on here. So a moderator helps track your statistics and that’s actually my gift for you. I’ll be giving you a KPI tracker. So it includes a video where it explains like, what is your engagement rate? What is your participation rate? How do you calculate it? It’s a pre-formulated spreadsheet. So you just punch in a couple of numbers and it
Misty Kortes (41:29.955)
Nice.
Jade Olivia (41:39.532)
shows you what your long-term value and your retention rates and your turn rates. Really cool. Yeah. So the moderator does that. If I were to look at those numbers, I think I’d rather sew my foot in the carpet. That’s just not who I am. Some people have graded that. Not for me. And as a community manager, because I’ve strategically set everything up where it pretty much self-runs, like I have automations running to be like, hey, we’re talking about this this week. Hey, don’t forget to post this, do this. Hey, by the way,
Misty Kortes (41:45.488)
Love it.
Jade Olivia (42:08.397)
We’re going live next week. What do you want to talk about? I’ve already, the moderator and I’ve already pre-planned and kind of like rolled that out. However, now that it’s rolling out, I’m the community manager and I get to party. I’m like, yay. So like TJ Perk, like, hey, what do you think about that? Oh my gosh. So Brian, what do you think about TJ’s question? So I’m just, I’m rolling. I’m a social, I’m a butterfly hosting the party. The community manager is saying, okay, I noticed that TJ said something that indicates that they’ve gone from a level one to a level two.
Misty Kortes (42:15.087)
Love it.
Misty Kortes (42:21.401)
you
Misty Kortes (42:26.964)
Yeah.
Misty Kortes (42:36.559)
Hmm.
Jade Olivia (42:36.568)
They’re absorbing material, they’ve matured in their growth. I’m going to tag them as a level two so that next time someone who’s in TJ’s industry, who has a question that’s like a level one, I’m going to tag TJ. You can do this with using forms. Automation can just tell you automatically who finished module one and who finished module two. There’s lots of ways you can leverage automation. But the moderator is the one who’s looking at that, updating the data.
Misty Kortes (42:47.385)
Nice.
Misty Kortes (42:55.163)
you
Jade Olivia (43:03.864)
tracking your KPIs, your key performance indicators, making sure that your community is running well so that you can optimize and grow, all of those things. So those are the three rules I like to talk about.
Misty Kortes (43:13.211)
I love it. So just do a quick recap. What are the three again?
Jade Olivia (43:16.354)
the leader, so like the brand voice, the influencer, that’s you. And then we got TJ, the community manager. I’m looking at you, maybe someday. Community manager who can speak in your voice, but is the one that’s engaging with people, not you, and connecting people on purpose with the data that they and the moderator are tracking. And then the moderator is more the project manager. They’re the ones looking forward, planning next month’s live stream and kind of tracking the data. And I get to be the social butterfly that’s engaging and being reactive to people, the manager.
Misty Kortes (43:18.085)
Yep. Yep.
Misty Kortes (43:46.373)
Love it, love it. And I know after we spoke, I started instantly going, okay, that it totally makes sense to me. And for my community, I would like to have three different people wearing those three hats personally, just simply because I think the lines can get blurred on who’s who and who’s, you know what I mean? If you’re wearing more than one hat, that’s just my personal opinion and preference.
Jade Olivia (44:01.986)
Mm-hmm.
Jade Olivia (44:06.604)
Mm-hmm. Yeah. Mm-hmm.
Misty Kortes (44:12.911)
But there is, like you said, there is lots of ways that you can approach this. Yeah, no, I love it. Okay, where do we go from here? Like you’ve shared so much.
Jade Olivia (44:19.522)
Yeah!
Jade Olivia (44:23.32)
yeah. The deploy, like I said, they kind of ends there, but that’s where like you design your automations. You revisit everything in your business, every website, every email, every automation, every system, every SOP. And you sprinkle in those calls to actions or identify new opportunities for calls to action. you should basically, my tip is to develop a tick. You should have this uncontrollable urge to be like, post it in the community.
You should never be responding to client questions in the email. Say, hey, ask that in the community. I’ll answer there, but I want TJ to chime in too because they have experience in this. You’re always driving things. You should never answer it. You should never do anything unpaid. Send it to the community where you can, where they’ll get lots of information, not just yours. So develop a tick. But I have a little bonus tick. Remember about like 20 minutes ago, was like, oh, I have an idea, but I’ll save it for later. Right. Let’s here. Here’s a fun strategy.
Misty Kortes (44:57.583)
Yes.
Jade Olivia (45:19.074)
that you’ll be like, that makes sense because we kind of talked through the whole framework. Here’s an idea that Misty can do and you can all do right now. If any of you guys have a podcast or a show or an email or a YouTube channel that you are doing like Misty and Misty is a coach, I’m sure that she’s telling you, hey, it’s a great idea to be providing value to people, right? Right. So let’s say you’re Misty right now. I’m going to use you as my guinea pig. Next time you record a show Misty,
Misty Kortes (45:40.686)
Yes.
Jade Olivia (45:49.034)
make sure that if I, let’s say I’m the guest and I say something really fascinating, you’re like, Jade, wow, that’s kind of controversial. In the comments, everyone, what do you think about this? It’s the same way as like a really great like speaker or a stage person doesn’t just stand there in one place and teach things. They’re like, my gosh, and they’re picking on the people in the front row. And you know, don’t need to be cheesy and be like, everyone, let’s stand up and stretch real quick. But like, you know.
Misty Kortes (46:14.243)
Yeah.
Jade Olivia (46:14.898)
people are funny and they get people looking around and pointing at people and stuff like that. do calls to act, sprinkle calls to action in your show. I love it. Like TJ, now TJ is blowing up the chat because we are talking about TJ. Right. And so, Teepee, please don’t take this like I’m, I didn’t call you out inauthentically to prove my point because I do care about you and I am social. That’s why I’m a great community manager, but we also just got you to engage.
Misty Kortes (46:23.151)
Yeah.
I know, right? I was just gonna say that!
Jade Olivia (46:43.338)
You just did what we told you because we’re including you and we know things about you. At least in my examples, I’m pretending to know things about you.
Misty Kortes (46:52.731)
Well, and TJ is one of those community members that are actively engaged. in the community. They’re participating. They’re doing all of those things. So he’s a perfect example for that. And he’s bringing the example of college courses. Man, that’s old school for me. I graduated a long time ago.
Jade Olivia (47:04.334)
Mm-hmm.
Jade Olivia (47:10.062)
Mm-hmm. Yeah.
Misty Kortes (47:18.809)
Yeah, he says, I never felt like engaging with fellow classmates because we were being graded by the professor. I’m hearing that the community model pretty much shatters that grading mindset. I think so. I mean, I don’t know when you went to school TJ, but for me, like that was years ago. even the online education format was completely new back then. And I don’t know if it’s changed in the, is it called the secular world? I don’t know.
Jade Olivia (47:29.55)
Yeah.
Jade Olivia (47:40.558)
Mm-hmm.
Misty Kortes (47:46.053)
whatever, the college world, you know what I mean? But like for entrepreneurs, we have total control in how we create expectations for our community. Yeah, and how we connect one another. Where I think professors were more, you’re right, they were grading you based on that. So I think that’s a little different.
Jade Olivia (47:46.158)
What?
Jade Olivia (47:56.386)
Yeah.
Jade Olivia (48:04.14)
Very much so, but furthermore, remember I was saying earlier, like think Montessori, like group interaction versus lecture hall. In the same way, when you get people learning and transforming together versus competing with each other for the top grade of the class, that has nothing to do with the material being taught or the fact that you’re in school. It has to do with how good that teacher is. It has to do with the fact that they didn’t just think about imparting knowledge.
Misty Kortes (48:12.165)
Mm-hmm.
Misty Kortes (48:20.283)
Mm.
Misty Kortes (48:28.185)
Yeah.
Jade Olivia (48:31.64)
They wanted to give you a great experience and they wanted you to build relationships along the way. And as a coach, there’s nothing more meaningful than that because that’s where our impact lies. It’s like, you know, the clients are the shellfish, but the people that my clients serve are the ripples going back into the ocean. so unless I’m, and then when the ripples meet, know, think about all these people that can know each other because of you.
Misty Kortes (48:35.845)
Yes.
Misty Kortes (48:49.211)
Mm-hmm.
Jade Olivia (48:56.458)
I’m literally only on this show right now because I joined an online community when I first bought Keap and I had no idea what I was doing. so I bought some online courses from an educator in the space. And then I went through his customer journey. I became his protege. And then I got so good at it, I quit my job and I started being his community manager. And then because of him, I got to meet more people because I got more people. He’s literally walking me down the aisle at my wedding and I met him in an online community. He’s a random business owner that didn’t know me seven years ago.
Misty Kortes (49:25.497)
Yep, absolutely. it’s so when I think of everything that you’ve shared today, and I know you have so much more to share, we’re going to talk about how they can get in touch with you as well. But there’s a couple of lenses that I’m looking through. One is, you know, the entrepreneur lens where I almost sigh like relief. Thank God it’s not all on my shoulders. Right? Absolutely. Because knowing this,
Jade Olivia (49:36.622)
Mm-hmm. Yeah.
Misty Kortes (49:54.837)
It can be overwhelming when you think about being the community leader. That means you need to be on all the time if you’re going to approach it from the standpoint where everybody, you’re standing on the table saying, look at me, it’s my birthday. And they have to do that every single day. That’s a lot to take on. The other part of it is the value that the members get is just unbelievable.
And the reason is, is because even, you know, myself, I’ve been in marketing for years. My formal education is in marketing. I’ve always been a business owner my entire life. I have a lot of knowledge to share, but it’s not the only knowledge. It’s not the only way. There is more than one way to build a business and there’s more than one way to approach a problem and all that stuff. And so when you actually have a community that turns to each other, you’re getting different perspectives.
And to me that that is really truly where the value lies. I’ll offer I can offer my perspective through my courses and my training programs that I do offer our members. But I’m super excited about the possibility that one day our community takes on a life of its own and they support one another in a very meaningful and impactful way. Because like you, I’ve been in other community groups. There are some where the leader
Yes, now I have the proper term. The leader is using it as a social tool, right? And all the responsibility lies on them. Everybody’s calling them out. They have to have all the answers. And then there are communities that are doing it right that I’m a part of where I don’t even think about, like, I don’t even know who started the group. All I know is that the community itself has so much value that I can give a shout out and I can have 20 responses within 15 minutes. Like, that’s really powerful.
Jade Olivia (51:22.702)
Love it.
Jade Olivia (51:32.654)
Mm-hmm.
Jade Olivia (51:39.608)
Yeah.
Jade Olivia (51:48.546)
Yeah, Misty and I share communities where all we do is just give each other ideas and support, but like I’m not hanging out with the founder of the company. And I don’t want to, I wanna hang out with Misty because Misty knows things that I don’t. so does Brian and so does Greg. And even if what, even, so Misty is the leader in her community, even if everything she says is absolutely flawless, perfect, and if you just follow this as perfect, it’s perfect for her.
Misty Kortes (51:54.266)
Yes.
Misty Kortes (52:14.949)
Yeah.
Jade Olivia (52:15.872)
So it’s not that like her advice would be questionable. It’s just that the way that my audience, my business is different and things might not work for me that work for you. like that’s why when I post a question, yeah, I want Misty’s answer, but I want TJ’s answer too.
Misty Kortes (52:30.405)
Yeah, we just recently had a community member who got on TV for the Sonoran Living. Well, I’ve never done that. And another member said, how did you do it? And, excuse me.
Jade Olivia (52:43.733)
You’re doing great.
Misty Kortes (52:44.699)
And another member said, how did you do that? And I’m like, or how do we do that? And I’m like, I have no idea. yeah, connecting the two of them, it’s just a perfect example of that support and that knowledge base that comes into the community that I wouldn’t have been able to offer. So it’s exciting.
Jade Olivia (53:02.636)
Yeah, so if I said to say, if you plan your party well and host it well, it’s not work because you pre-planned and yeah, it’s work to like engage, but like when you start introducing people and then the party’s just great and it runs itself, that’s the dream.
Misty Kortes (53:18.179)
Yes, yes. And what’s going to end up happening. So in my community, I do have training courses that I offer our members. but eventually they’re going to go through the training courses and once they get through the training courses, what’s the retention? How do I keep them engaged? mean, marketing is marketing is marketing, right? It’s community. Community is the key to the retention question. How do I keep my members?
Jade Olivia (53:29.773)
I’m
Jade Olivia (53:35.854)
Yes, we need to ROI.
Misty Kortes (53:44.685)
you know, longterm after they, you know, and the fear, because I have some clients that are starting up communities as well. And they’re like, well, you know, someone can come in and they can take all my material and then leave. Then you’ve, then you’ve positioned your community improperly because the value should be in the community. And the bonus is the training material. Yes. And I know this is a huge shift for me. I’ve had to,
Jade Olivia (54:05.751)
in Yale.
Jade Olivia (54:10.082)
They would.
Misty Kortes (54:13.731)
I’ve had to really take some time because I’ve spent the last decade being the leader, the manager and the moderator in my agency. You know, we were wearing all of the hats and we were the one leading with the strategies and leading with the conversations and leading with all that one-on-one with clients. And so it’s a completely different mindset shift for me personally to say, I don’t have to be the one on the pedestal trying to do all the thing.
I actually can empower my community members to support one another. And that is so amazing. So I’m super excited about
Jade Olivia (54:49.324)
And look at that. Look at this marketer starting with the problem ending with the vision. And that’s that’s the kiss on top and my gift for you friends. You can go to my community tracker dot com and that’s the spreadsheet. Like I said, it includes a video explanations for all the KPIs and stats. I know that I’m saying a bunch of really weird words and terms. All of it’s explained and it will serve you and it’s easy to use pre programmed. You’re gonna love it. My community tracker dot com.
Misty Kortes (54:53.019)
Right?
Misty Kortes (54:57.539)
Yes!
Misty Kortes (55:13.361)
And where do they get it?
And it’s all dashes in between? it’s one word. Okay. Very good. All right. And if you’re listening to this…
Jade Olivia (55:18.806)
No, just one word, mycommunitytracker.com. it’s a marketing tip. It’s my forward. So I actually have like a long gobbledygook URL for it. But I just like literally right before we went on this call, I bought mycommunitytracker.com and I forwarded to the long URL. So it’s easy to say on a podcast.
Misty Kortes (55:34.459)
Love it. Love it. Well, and if you’re listening to this, are you catching the show notes? I’ll have, I’ll make sure that I have a link in there. And then it gets super easy. Just click. So how can they connect with you? What’s the best way to get in touch with you?
Jade Olivia (55:40.406)
Yeah!
My website is jadelivia.co. You can book a free call with me on that.
Misty Kortes (55:51.919)
Awesome. And I’ll have a link in the show notes to that as well, as well as her social media profiles. So if you want to know more, if you want to really dig in deep and how to create an engaging, supportive community, Jade your girl. so Jade, thank you so much. This has really been incredible. I know we could go on for probably a couple more hours. There’s so much to learn. I know, yeah.
Jade Olivia (55:54.798)
Great. Love it.
Jade Olivia (56:07.717)
Mm-hmm. Thank you, I got a little bit. Oh, we could. Mm-hmm. Yeah. Remember last time we were like brrrr as fast as we could and it was still, no, we’ll talk again.
Misty Kortes (56:21.403)
It’s just nuggets of wisdom. And the thing is, is if you can, look at me, if you can walk away with this call, and actually in the chat, if you’re here with us live or listening to this as a recording, drop a comment and let us know what is the one key takeaway that you’re gonna go and apply to your community today. Because I would love to know. So thank you so much for sharing. I appreciate you as always.
Jade Olivia (56:46.338)
Thank you!
Misty Kortes (56:49.647)
We’ll have you back on again here soon because my focus in my community, I really want to encourage our members to set up their own communities. Even if it’s an addition to your current business, or if you’re looking as an aspiring entrepreneur, you’re thinking, maybe I could set up a community. We’re gonna do a training on this and all the different things that you can do and how you can make a community very profitable and very rewarding.
Jade Olivia (57:14.883)
Mm-hmm.
Misty Kortes (57:16.997)
So I’m super excited about these opportunities. So we’ll need to have you back on so that you can, we can brush up on all this. So thank you so much again. And thank you to everyone listening in. I appreciate you. And with that, I will see you again next week. Bye.
Jade Olivia (57:33.75)
I love it. Thank you so much.